Shop for Yourself

A new report from the Innovation Group London and J. Walter Thompson explores the lifestyles and attitudes of British women aged between 53 and 72. Over two thirds (69%) of 'Elastic' women think the fashion industry ignores people their age while 82% think that the clothes that are aimed at them are “way too old-fashioned.” Elastic women are tired of negative stereotypes about them when it comes to technology: 73% say they hate the way their generation is patronised when it comes to tech while 78% express no desire to buy technology that is especially designed for older people. It’s time for brands to forget the digital myth – these women were there in tech’s infancy. more »

The 1950s was a decade of change. The Second World War was over, and American influence was sweeping across the Nordic region. There was more money around, more people were in work, and in terms of fashion the range of ready-made clothes was ever-increasing. Many women were also good at sewing, and shops and women’s magazines had plenty of patterns to choose from. The My 1950s exhibition gives visitors an insight into every level of clothing, from everyday wear to the finest finery, worn by everyone from wealthy big-city fashionistas to women in rural areas. more »

Rose Madeline Mula writes: Why do high fashion models always look so angry? Is it because they’re in agony teetering on those ridiculous six-inch stilettoes — or because they’re forced to wear ugly outfits like flouncy dresses with unlaced combat boots and plaid skirts with flowered shirts. One ad featured a model in profile, wearing a nondescript dress, striding purposefully ahead. Her arm hung by her side, and from her hand a smallish pocketbook, which she held by a long strap, dangled almost at street level. Flames were shooting from the pocketbook, which didn’t seem to concern her a bit. more »

"Under the Federal Food, Drugs and Cosmetic Act (FD&C Act), a product intended to diagnose, mitigate, treat, or prevent disease, or to affect the structure or function of the body is classified as a drug. If such a product is not generally recognized by qualified experts as safe and effective when used as labeled, it is a “new drug” and requires an approved New Drug Application to be marketed legally in the United States. FDA issued Warning Letters, citing drug claims associated with topical skin care, hair care, and eyelash/eyebrow preparations, noted on both product labeling and Web sites. Some examples of the drug claims cited are acne treatment, cellulite reduction, stretch mark reduction, wrinkle removal, dandruff treatment, hair restoration, and eyelash growth." more »