Norman Rockwell: Behind the Camera
Editor's Note: The Saturday Evening Post's appearance was eagerly awaited in our house when we were young; Norman Rockwell's covers for the magazine represented an idealized vision of the country, but one that most appreciated and were comforted by, especially during World War II.
To create many of his iconic, quintessentially American paintings, most of which served as magazine covers, Norman Rockwell worked from carefully staged study photographs that are on view for the first time, alongside his paintings, drawings, and related tear sheets, in Norman Rockwell: Behind the Camera. The exhibition, which will be on view at the Brooklyn Museum until April 10 was organized by the Norman Rockwell Museum in Stockbridge, Massachusetts, following a two-year project that preserved and digitized almost 20,000 negatives.
Beginning in the late 1930s, Norman Rockwell (1894 – 1978) adopted photography as a tool to bring his illustration ideas to life in studio sessions. Working as a director, he carefully staged his photographs, selecting props, locations, and models and orchestrating every detail. He began by collecting authentic props and costumes, and what he did not have readily available he purchased, borrowed, or rented — from a dime-store hairbrush or coffee cup to a roomful of chairs and tables from a New York City Automat.
He created numerous photographs for each new subject, sometimes capturing complete compositions and, in other instances, combining separate pictures of individual elements. Over the forty years that he used photographs as his painting guide, he worked with many skilled photographers, particularly Gene Pelham, Bill Scovill, and Louis Lamone.
Early in his career Norman Rockwell used professional models, but he eventually found that this method inhibited his evolving naturalistic style. When he turned to photography, he turned to friends and neighbors instead of professional models to create his many detailed study photographs, which he found liberating. Working from black-and-white study photographs also allowed Rockwell more freedom in developing his final work. "If a model has worn a red sweater, I have painted it red — I couldn’t possibly make it green …But when working with photographs I seem able to recompose in many ways: as to form, tone, and color," Rockwell once commented.
Included in the exhibition will be more than one hundred framed digital prints alongside paintings, drawings, magazine tear sheets, photographic equipment, and archival letters, as well as an introductory film. Among the paintings on view will be the Brooklyn Museum’s painting The Tattoo Artist — one of many that Rockwell created during World War II — depicting a young sailor stoically having his arm tattooed, shown alongside working photographs by Gene Pelham, and the watercolor Dugout, also from the Museum’s collection, portraying the Chicago Cubs baseball team being jeered by fans of the Boston Braves. This work will be displayed along with the September 4, 1948, Saturday Evening Post cover on which it appeared and study photographs by Gene Pelham.
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