Eco Chic: Towards Sustainable Swedish Fashion
The following text is from the Scandinavia House release about the Eco Chic Exhibit:
Proving that "going green" is more than a feel-good fad, Swedish designers collaborated to establish a culture of sustainable fashion. The fashion industry faces major challenges in both resources and labor, but designers featured in the Eco Chic exhibition strive to change the general attitude of fashion and consumption. They believe that sustainable development is not simply an empty phrase, and fashion is not just about appearance. This touring exhibition from The Swedish Institute (SI), which premiered in Belgrade in the winter of 2008, has visited major international cities including Minsk, Kiev, Riga, Istanbul, and most recently Berlin. The installation at Scandinavia House in New York marks the first American stop on this tour.
Eco Chic designers aspire to create a culture of principled design and production. Through this touring exhibition, they hope to inform consumers that fashion can be simultaneously stylish and sustainable.
Eco Chic — Towards Sustainable Swedish Fashion presents garments and footwear by various Swedish fashion designers. Designers featured in this exhibition include: Anja Hynynen (www.anjah.se); Bergman’s (www.bergmansweden.se); Camilla Norrback (www.camillanorrback.com); Dem Collective (www.demcollective.com); Johanna Hofring(www.johannahofring.com, www.ekovaruhuset.se); Julian Red (www.julianred.com); Nudie (www.nudiejeans.com); Pia Anjou (www.pianjou.com); Reflective Circle (www.reflectivecircle.com); Righteous Fashion (www.righteousfashion.se); Swedish Hasbeens (www.swedishhasbeens.com); and Zion (www.zionclothing.se).
This exhibition is commissioned and produced by The Swedish Institute. The curator and exhibition architect is Karin Gräns.