Baseball Cards at the Metropolitan Museum of Art (Yes, That Met!) As Well as the Famous Faces Collection
Left: Allen & Ginter (American, Richmond, Virginia). Mike "King" Kelly, Baseball Player, from World's Champions, Series 1 (N28) for Allen & Ginter Cigarettes, 1887. Commercial color lithograph; Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm). The Metropolitan Museum of Art, New York, The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick (63.350.201.28.3). Right: Issued by American Tobacco Company. Honus Wagner, Pittsburgh, National League, from the White Border series (T206) for the American Tobacco Company, 1909–11. Commercial lithograph; Sheet: 2 5/8 x 1 7/16 in. (6.7 x 3.7 cm). The Metropolitan Museum of Art, New York, The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick (63.350.246.206.378)
The 1937 baseball season is now in full swing and the nation's fans are daily cheering their favorite diamond stars. Baseball's heroes come and go, but few people have a better record of the game's great ones than the card collector . . . For Ruth and Gehrig and other present-day celebrities we must turn to the various candy and gum cards issued during the past few years. While intended primarily for the younger fans, they are of equal interest to all who love our national game.
— Jefferson R. Burdick
The more than thirty thousand baseball cards collected by Jefferson R. Burdick represent the most comprehensive collection outside of the Baseball Hall of Fame in Cooperstown, New York. The cards also illustrate the history of the game — from the dead-ball era at the turn of the nineteenth century to the golden age and modern era of the sport. Baseball cards were first used as advertising inserts by tobacco companies beginning in the late 1800s. Burdick's earliest cards were incorporated into a series called Champions of the World, produced by Allen & Ginter Tobacco. These illustrate players like Mike "King" Kelley, "Cap" Anson, and Charles Comiskey. The most magnificent card in the collection is the rare and pristine 1910 Honus Wagner card from the White Border series. Only fifty-seven copies of this card are known to exist because Wagner is believed to have pulled them from the tobacco products, unhappy that they would entice boys to buy the product. Wagner's act may have instigated the shift from the advertising of baseball primarily in tobacco to including the inserts within more youth-friendly gum and candy goods.
Issued by Topps Chewing Gum Company (American, Brooklyn). Card number 244, Willie Mays, Outfielder, New York Giants, from the series Topps Dugout Quiz (R414-7), issued by Topps Chewing Gum Company, 1953. Commercial color lithograph; Sheet: 3 3/4 x 2 5/8 in. (9.5 x 6.7 cm). The Metropolitan Museum of Art, New York, The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick (Burdick 328, R414-7.244)
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