At the same time, the survey finds both citizen-based information sources and some very old forms of media remain vital as well. Print newsletters, online listservs and old-fashioned word of mouth are important means by which people learn in particular about community events and local schools.
In all, the data in a new national survey show that the majority (64%) of American adults use at least three different types of media every week to get news and information about their local community — and 15% rely on at least six different kinds of media weekly.
And nearly half of all American adults, 45%, say they do not even have a favorite local news source. Instead, in the modern local news information system, different media outlets, and in many cases entire platforms, are gaining footholds for specific topic areas.
While this can help news sources establish an identity with audiences, it also raises a critical question: If a platform were to wither or disappear, would parts of the community go unmonitored?
(Editor's Note: We have skipped ahead to the section, About the Survey to Other Key Themes):
Other notable themes that emerge from the survey:
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