If you want to do a VBM Chase program and win on Election Day you must get message early.
A mail program accompanied with a digital campaign targeting early voters and absentee voters will give you a leg up over your competitors.
When you get your mail out early to mail-in voters you can start the hard work of identifying them.
But you must get your mail out or there will be nobody to identify – because they won’t know who you are.
So get your mail into the early absentee voters as early as possible and target them with your emails, Facebook ads, and text messaging.
A good Voter identification program is a necessity to run VBM Chase.
You must identify Vote By Mail voters in your targeted universe that have been built on of polling and analysis – targeting.
Again send mail to these voters early and tell them why you’re running and what you want to do in office.
Call voters, email them, knock on their doors (if it’s safe to do so given the coronavirus).
Run your voter identification program early.
Determine who is a supporter of yours and who is not.
Who is undecided and who you can persuade and bring over to your side.
Not having a reasonable idea of who those ballots are for runs the risk of turning out your opponents’ voters.
Think of VBM Chase as another GOTV program.
It just happens every day of the week until election day.
Executing the VBM Chase
Once you have your identified supporters in the Vote By Mail or Early Voter universe you can start your chase program.
IMPORTANT: Start before the ballots arrive or early voting centers open.
Have a volunteer or paid phone callers personally call your targeted absentee universe reminding them that a ballot will be arriving shortly and they can vote for your candidate.
Remind voters that if they do not receive their ballot shortly to contact the local election authority.
About a week or more after absentee voters receive their mail-in ballots, most local election authorities will publish a list of who has returned their ballots.
You can then check and see what the rules are in your state and local jurisdiction.
Compare the list of returned ballots to your list of identified supporters that are mail-in voters, remove from your list those that have voted.
This new list of voters is the list you chase.
You chase by calling, knocking on their door, mailing and emailing reminders to those that have not yet returned their ballot.
Keep repeating the process of removing those that have voted as the updated lists of returned ballots become available.
This process is repeated up to Election Day or the end of the designated early voting period.
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