Sightings
Museum Shopping: Noctural and Tide Computer, a Shakespeare Toy Duck, a Mrs. Delaney Pink Botanical Mug,
Since London will be the focus for the Summer Olympics, we thought we'd explore the British Museum Shop's offerings and, yes, there's no end of the intriguing and unusual. more »
Were You Considering Testing Your Genetic Makeup for Disease Prediction? "The road to efficient genetic risk prediction is likely to be long.”
The Harvard team examined whether disease risk prediction would improve for breast cancer, type 2 diabetes, and rheumatoid arthritis if they included the effect of synergy in their statistical models. They found no significant effect by doing so. “Statistical models of synergy among genetic markers are not ‘game changers’ in terms of risk prediction in the general population.” more »
The Marketing of the American Beauty
Advertisers turned to images of feminine mystique to which consumers could aspire (and hopefully emulate) through the purchase of goods and services. Men were also charmed by these images and magazine publishers used the attraction of pretty faces on their covers to boost impulse buying for their all-important newsstand sales. more »
ThinkProgress: Romney Campaign Incorrectly Trains Iowa Poll Watchers To Check For Photo ID
A new ThinkProgress investigation has found that in Iowa, Romney poll watchers are being trained to watch for voters who show up without a photo ID, even though no voter ID law exists in the state.
In a training video for Romney poll watchers in Iowa, the narrator tells volunteers to be on the lookout for anytime “a voter fails to show a voter ID and they are still permitted to vote.” If that happens, he says, “alert the legal team so they can handle the problem.” more »






