Home and Shopping

A new report from the Innovation Group London and J. Walter Thompson explores the lifestyles and attitudes of British women aged between 53 and 72. Over two thirds (69%) of 'Elastic' women think the fashion industry ignores people their age while 82% think that the clothes that are aimed at them are “way too old-fashioned.” Elastic women are tired of negative stereotypes about them when it comes to technology: 73% say they hate the way their generation is patronised when it comes to tech while 78% express no desire to buy technology that is especially designed for older people. It’s time for brands to forget the digital myth – these women were there in tech’s infancy. more »

Everything has its blossoming time. The petals are now beginning to fall, coating the back lawn with color. And now the rest of the garden is starting to expand. I am looking forward to the tomatoes we already planted and to the hibiscus that are just starting to peek out of the dirt. But meanwhile, I appreciate what I can see. When the flowers are all gone, the Tulip Tree will provide us with welcome shade. Ah, sitting outside with nature and being in the moment — another delightful gift. more »

The 1950s was a decade of change. The Second World War was over, and American influence was sweeping across the Nordic region. There was more money around, more people were in work, and in terms of fashion the range of ready-made clothes was ever-increasing. Many women were also good at sewing, and shops and women’s magazines had plenty of patterns to choose from. The My 1950s exhibition gives visitors an insight into every level of clothing, from everyday wear to the finest finery, worn by everyone from wealthy big-city fashionistas to women in rural areas. more »

Rose Madeline Mula writes: Why do high fashion models always look so angry? Is it because they’re in agony teetering on those ridiculous six-inch stilettoes — or because they’re forced to wear ugly outfits like flouncy dresses with unlaced combat boots and plaid skirts with flowered shirts. One ad featured a model in profile, wearing a nondescript dress, striding purposefully ahead. Her arm hung by her side, and from her hand a smallish pocketbook, which she held by a long strap, dangled almost at street level. Flames were shooting from the pocketbook, which didn’t seem to concern her a bit. more »